One of the great things about working up here in San Francisco is that I get to walk into the office, which means that I pretty much get to see something that’s interesting, odd, weird, cool, crazy or just down right gross every single day. For some of you out there that might seem like a bad thing, but for me it’s one of the things that makes it awesome to live here in the Bay Area. Pretty much anything goes and just when you think that you’ve seen something that couldn’t possible be topped, it always does — and that’s pretty much the essence of living in SF. After a living here for a while it’s funny how pretty much nothing ever really makes you do a double-take anymore.
Well, almost nothing.
On my way into work each morning I walk past the Moscone Center, which is the HUGE convention center here in San Francisco and every few days there is a new event coming into town that attracts literally tens of thousands of people. Last week the big event to hit Moscone was DreamForce, which is SalesForce.com’s yearly, global conference. Well, if you’re not into the events and conference scene (which, I’m guessing most of you aren’t), basically what happens is a bunch of people pay a lot of money (or their company does) to go meet, mingle and ‘network’ with others who are also in their same line of business so that relationships can be built and some big deals can go down in an old-fashioned, face-to-face sort of way.
Along with the thousands of people who attend these conferences, several businesses also buy up really expensive booths (usually several thousand dollars a piece) as a way to promote their businesses in hopes of working some serious deals as well. It’s a very interesting sort of business eco-system that has gone on for years and years.
Anyways, these businesses that invest their money into getting some booth space are always trying to find new ways to get more and more foot traffic. Some rent semis that pull billboards with their booth number prominently displayed, some hire booth babes to promote their goods and some have even gone as far as attaching tiny banner ads to real, live flies and letting them fly around the convention center (for real).
As with anything else in San Francisco, just when I thought that I had heard or seen all of the crazy ways for these businesses to promote their booths, I ran in to a couple of out-of-this-world sign spinners who were hired from Aarrow Ads, a company that specializes in taking ‘holding a sign’ to a whole new level. After seeing them do their thing for a few minutes, I couldn’t help but stop and get some videos of the guys who were literally causing a scene on the sidewalks outside of Moscone Center. Check out these videos and you’ll see what I mean.
p.s. if you couldn’t tell, the company that was promoting themselves was Jigsaw (who were apparently in booth #1112). I thought that I should at least give them a mention since they paid for the entertainment.