Taco Bell bastardizes their time-tested Saucy Sayings thanks to Drivethrudiet.com

Posted By Hup | January 14, 2010

I’m not one to complain about stuff very often, but I feel like I need to call out Taco Bell for something that I noticed after eating there last night. As many of you Taco Bell fans out there have probably noticed before, there are always hilarious and sometimes odd sayings on all of the mild, hot and fire sauce packages. These sayings, which are officially called “Saucy Sayings”, came into existence in 2004 and have been adding a little bit of extra entertainment to the lives of Taco Bell customers ever since.You can read a list of these sayings over here.

I snapped a pic of what one of these Saucy Sayings look like and posted it below:

Now, fast forward to today. I’m not sure if you’ve seen the commercials yet, but Taco Bell is promoting a new Drive-Thru Diet that is very similar to what Subway has been doing for the past few years. There’s a chick named Christine who lost over 50 lbs after eating Fresco style tacos, so now Taco Bell’s basically turning her into their version of Subway Jared. Yep, it’s true — Taco Bell has gone healthy. Crazy, I know.

So, what do the Saucy Sayings and the new Drive-Thru Diet campaign have in common, you ask?

After looking at all of the different types of sauces last night at Taco Bell expecting to read some of the funny Saucy Sayings that I’ve become so used to seeing, I noticed that they had bastardized their once quirky idea by replacing the Saucy Saying with a simple, distasteful URL: drivethrudiet.com (see pic below).

I wonder which marketing person thought that this would be a good idea? I can hear ‘em now, “I know how we can get the word out about our new Drive-Thru Diet, we can replace the Saucy Sayings that everyone loves with the URL. That will get us all kinds of exposure!”.

It’s a sad, sad day in the world of marketing my friends. I’m just hoping that it doesn’t last very long.

Filed Under random thoughts